Enterprise & Saas products
across regulated industries
MENA & global markets
internal NPS & feedback
Defining product vision, aligning stakeholders, and translating business goals into clear design direction.
• Visual branding
• Brand strategy
• Identity development
• Digital and print collateral
• Brand guidelines
• Mockup design
Designing intuitive, accessible interfaces for complex systems used daily by large user bases.
• Visual branding
• Brand strategy
• Identity development
• Digital and print collateral
• Brand guidelines
• Mockup design
Building scalable design solutions for multi-role, multi-permission, regulation-heavy platforms.
• Visual branding
• Brand strategy
• Identity development
• Digital and print collateral
• Brand guidelines
• Mockup design
Exploring new interaction patterns and emerging technologies to solve real user and business problems.
• Visual branding
• Brand strategy
• Identity development
• Digital and print collateral
• Brand guidelines
• Mockup design
Creating and evolving design systems that support speed, consistency, and cross-team collaboration.
• Visual branding
• Brand strategy
• Identity development
• Digital and print collateral
• Brand guidelines
• Mockup design
Payments, wallets, merchant tools, and financial workflows designed for accuracy, trust, and scale.
• Visual branding
• Brand strategy
• Identity development
• Digital and print collateral
• Brand guidelines
• Mockup design
A Journey full of crafting scalable, user-centered digital products across Fintech, Healthcare, & Enterprise Platforms in regional & international markets.
My work focuses on turning fragmented requirements, legacy constraints, and stakeholder complexity into clear, usable systems that deliver measurable business value.
📅 2024- Present
🌍 Saudi Arabia
Led end-to-end design for enterprise SaaS platforms supporting large-scale telecom and digital services. Focused on scalable systems, accessibility, and long-term product evolution across web and mobile.
📅 2024- Present
🌍 Saudi Arabia
Own product design strategy across enterprise & platform products in Turkey and the Gulf, leading initiatives from discovery to production. Mentor designers, and establish scalable design processes. Deliver impactful solutions serving regional markets.
📅 2022- 2024
🌍 Egypt
Designed fintech and payment solutions used across multiple countries, including government and enterprise products. Leading UI/UX design for Yalla Super App across Egypt, UAE, & Pakistan, delivering services experiences for end user & cunsumer users through user-centered design & cross-functional collaboration.
📅 2022- 2023
🌍 Kuwait
Designed healthcare software with a strong focus on accessibility, inclusivity, and interoperability with existing EHR systems. Worked directly with doctors and technical teams to ensure real-world usability.
📅 2021 - 2022
🌍 USA
Led UI/UX for a crypto wallet and NFT marketplace, balancing usability with security constraints such as authentication and key management.
📅 2017 - 2021
🌍 USA
Leading the design of brand-driven management and CRM software for restaurants, bars, and nightlife venues, delivering cohesive brand identities, motion-enhanced interfaces, and user-centered tools for sales, marketing, and operations.
Government Collection System
A national-scale platform designed to modernize public revenue collection and reporting across government entities.
Merchant Super App
Multi-service merchant platform for payments, operations, and financial management.
Digital Wallet App (SDK)
A digital wallet platform designed for secure transactions, bill payments, and multi-market financial services across MENA.
Design is a decision-making discipline.
Design is not about visuals, it’s about making informed decisions under constraints.
• Visual branding
• Brand strategy
• Identity development
• Digital and print collateral
• Brand guidelines
• Mockup design
• Visual branding
• Brand strategy
• Identity development
• Digital and print collateral
• Brand guidelines
• Mockup design
• Visual branding
• Brand strategy
• Identity development
• Digital and print collateral
• Brand guidelines
• Mockup design
• Visual branding
• Brand strategy
• Identity development
• Digital and print collateral
• Brand guidelines
• Mockup design
• Visual branding
• Brand strategy
• Identity development
• Digital and print collateral
• Brand guidelines
• Mockup design